Advertisers

Overview

Traditional advertising methods that use TV, Radio and Magazines no longer have the deep penetration they used to. These mass communication mediums are losing  out to new technologies which include iPods, on demand TV, news websites and others. Wireless internet  and increased bandwidth has  changed the way people consume media. This new world has shrunken the power of the traditional communication mediums, consumers are now splintered through various media channels. The challenge is therefore how to effectively reach the target audience. Advertising campaigns now need to incorporate a range of new mediums to reach their demographic.

Although personalized and fragmented news and entertainment has created new challenges for advertisers, development of personalized communication has opened the door to a new and better way to reach the user. Mobile phones are today the best and largest mass communication vehicle, largely due to its penetration through all social classes.

Products

Jotamo has developed a technological platform capable of reaching mobile phone users in a simple and powerful way. Jotamo uses SMS to allow advertisers to reach mobile users. Jotamo does not spam but through its mobile search feature lets advertisers reach mobile users. Jotamo offers

•    Dynamic Advert Placement for mobile search - Jotamo offers a mobile search product that sends relevant messages to the general public. Advertisers can purchase space at the end of each SMS message and thus target users based on the content they search for.
•    Compeitions - Advertisers can create advertising campaigns that use SMS based competitions to promote their products..

Benefits

Advertisers want to target the right demographic for their products. SMS is an effective way to communicate with consumers and Jotamo gives advertisers easy tools to do so.

Jotamo helps Advertising companies identify and target relevant demographics by giving advertising companies access to Jotamo's powerful algorithms that analyse data to establish trends and predict interest in products.

If you are an advertiser and want to know more about Jotamo, please contact us.