The current generation is seeing a shift in the way companies communicate and market their products. Historically reaching the masses was straight forward, TV and newspapers were the most effective way to reach clients. However entertainment and news has now become fragmented. The explosion in customer entertainment choice and the internet has personalized the way people are entertained and how they absorb information.
At the same time mobile phones have evolved into personal communication devices that hardly leave the side of the user. Jotamo gives marketers tool to leverage the relationship people have with their mobile phones. Jotamo offers dynamic real-time ways to interact with clients and provides real-time feedback for mobile based marketing campaigns.
Marketers can use the Jotamo platform to run different types of campaigns. They can be run simultaneously or in different combinations. Below are a brief description of the marketing tools available.
• Voting - Set up an SMS based voting campaign. Jotamo sets up and manages mutiple voting campaigns within minutes.
• Registration - The public can register for promotions and interest in products via SMS.
• Interactive Enquiries - These include questionnaires, research, puzzles and quizes. Create fun interactive campaigns.
• Competitions - Competitions can be a source of revenue that also promotes a brand.
Mobile phones offer an innovative way for companies to raise their brand awareness and reach the general public. Jotamo offers a wide variety of flexible tools that can be modified mid campaign to provide maximum impact. Jotamo also gives marketers real time feedback that can used to track the success of any campaign and with easy to use administration tools each company has full control of their campaign.
If you want to know more about Jotamo's Marketing tools, please contact us.